Lessons on Building Your Company Through Storytelling From Peter Guber

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Peter Guber is the man behind the scenes. You’ve heard of Sony Entertainment, Mandalay Entertainment, the L.A. Dodgers, and the three-time NBA Championship team the Golden State Warriors. Guber has helped shape each of these companies and teams into the massive successes and household names we know them to be. But you’d never know it, because he’s more focused on his next big venture rather than the lime-light. He likes to give back and stay under the radar, lecturing for UCLA students he sees as our future.

After building up some of the largest production companies and winning numerous Oscars, Guber knows a thing or two about the power of storytelling and how to harness it for your business.

Guber’s 4 Rules

1. Have a generous goal.

We all know every good story needs a goal, whether it’s the story of why someone should buy your product, the origin story of your startup, or the book or movie you’re writing. But Guber explains to get people to invest themselves in your story, the goal must be generous, giving more than it plans on taking.

You need to show your audience why they should care and what their “victory” is before you can sell them on anything.

2. Be transparent.

People know when you’re being authentic and when you’re trying to sell to them. If you have a goal, be open with your audience about it. If your goal is generous, it shouldn’t be too uncomfortable to be transparent because your goal will benefit them as well.

3. Be interested not interesting.

Focus on what you’ve heard from your audience instead of what you want to tell them. Everyone wants to be cared for and listened to, so make sure your audience feels their best interests are at the root of your story. When you do this, you’ll find you have to focus less on trying to entertain and forcing a connection.

4. Be interactive.

Make sure your audience feels they’re a part of your story. When you include them in the storytelling, you make it easier for them to take ownership of your narrative and create loyalty to your brand.

When your company is one big story and your consumer becomes an audience, you have the opportunity to draw them in. Use Guber’s four rules to make your audience believe in you and your brand.


Jessica Welch is the Content Marketing Associate at BigSpeak Speakers Bureau, holding a Bachelor’s Degree in English Literature and Anthropology from California Polytechnic State University, San Luis Obispo. Her business thought articles often appear on Business 2 Community, Born 2 Invest, and YF Entrepreneurs.

How and Why Game of Thrones is Epically Failing Us This Season

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***This article is full of spoilers, so figure out your priorities, catch up and get back to us***

Did you scream into a pillow last Sunday when Cersei wasn’t burned alive by dragon fire, but instead died somewhat peacefully in the arms of her lover-brother? Did you have a huge WTF moment whenDaenerys ignored the bells of surrender and instead replaced them with the cries of the innocents she vowed to protect? Do you feel like, at this point, you could’ve written a better final season of GoT?

We feel the same. So much so that we consulted former Pixar storyteller Matthew Luhn to figure out what exactly GoT got wrong. After years of helping create stories for Pixar that touched our hearts, like Toy Story, Up, Finding Nemo, Monsters Inc., and more, Luhn has storytelling down to a science. According to his tips for creating engaging and meaningful stories, we’ve pinpoint exactly how the writers of season 8 tragically messed up.

 

Forced character transformation

This last season has been rushed. The writers need to wrap things up and that means putting one hero on top. Up until last week there were two–Daenerys and Jon Snow–so one had to go. They did this by making Dany go crazy and fall to the villainy she had been fighting against all along.

But Dany has seen hardship before. She lost her husband and unborn child in Season 1, but instead of total mental collapse (like we are currently seeing) this drove her to further her cause as the “breaker of chains.”

In Season 8, we’ve seen Dany become extremely isolated through the death of her closest friends, Jorah and Missandei; the betrayal of her closest advisor, Lord Varys; and the truth bomb of that her love, Jon Snow, is now a rival for the throne.

However, this isn’t the first time she’s risen from nothing. She’s been completely alone before in Season 2 when her clan abandoned her after her husband’s death, but she birthed some dragons and created an army to spread peace. Throughout the entire show Dany thrives from conflict. She grows stronger and more driven from it—but always with her final goal of equality at heart. How has our greatest hope for peace, our “breaker of chains,” suddenly developed into the “Mad Queen” in a matter of a couple of episodes?

The character arc has been rushed to the point where it doesn’t feel believable. We’ve spent the last ten years watching Daenerys transform into the queen we believed was best fit to dethrone the inherently evil Lannisters. How are we expected to believe she loses all sense of purpose and all sanity because of the death of her friend and dragon? Remember when she lost her husband and unborn child? It a little hard to believe.

While this was the most glaring transformational faux-pas, we could say the same happened with Cersei, when she surrenders (which is almost unthinkable to begin with) and then runs; Arya, when she abruptly abandons her pursuit of revenge against the Lannisters that can be traced back to Season 1; and Jaime, when he completely turns on the character arc the writers had nurtured for ten years with his climaxing love for Brienne of Tarth, only to end up being “hateful.”

Every good story needs character transformation that mirrors real human emotions and growth to make a connection with the audience, and unfortunately, Season 8 of GoT has tarnished this.

Personal connections to the characters were severed

For the audience to care about the plot, they must be invested in the characters. We’ve obsessed over the show for almost a decade now because of this investment. With the forced transformation, we lose all connection to the characters. Everything we thought we knew about them and what defined them down to their cores was lost in the writers’ speedy attempts to finish off the series.

We don’t feel a connection to Dany because we don’t believe in her transformation. We also had high aspirations for Jamie, as we watched him transform into a noble man, only to see him turn his back on it all to crawl back to his twin, the mother of his children, and his biggest flaw.

 

There’s no strong hero to root for

Are you impressed with Jon Snow’s weak-willed approach to everything he does from battle, to the throne, or even doing the “right” thing? We sure aren’t. He and Arya are clearly the heroes we are supposed to root for at this point. Jon has been so passive and weak it’s hard to stand behind him.

He allowed Dany to slaughter thousands of innocents because…he loved her? We aren’t even really sure at this point. Upon learning the love of his life is actually his aunt, his love seems to fade and, quite frankly, he seems put off. Despite revoking his love, he pledges undying devotion to her as his queen. If Jon had an ounce of emotional intelligence, we could have avoided turning King’s Landing into a massive bonfire. Sacrificing tens of thousands for one hardly sounds like a real leader.

As far as Arya goes, her slaying of the Night King definitely gave her some credibility, but the vagueness around how she managed to do it disconnects the audience from the actual feat. It leaves us feeling like we’re being lied to and asked to just trust them on the fact she’s the hero.

 

Broken promises

Part of telling a great story is seeing the theme through to the end. Two of the biggest disappointments were Cersei’s not-totally-horrific death and Jaime’s apparent character regression that we’ve already covered. We wanted to see Cersei’s eyes pop out of her head King Joffrey-style or suffer a fate similar to the Viper in Season 4 (the only scene in 71 episodes that the team agrees can be skipped while re-bingeing).

On the other hand, we needed the writers to give Jaime a death that mattered…to someone other than his horrible sister.

Another massive letdown where a theme seemed to be abandoned was the defeat of the Night King. After years of fan theories and narratives created around who the Night King may be and what his true purpose is, the story is over in one (long, dark) battle scene. It turns out he’s just some random dead guy who’s dead and gone without a single line of dialogue. Big bummer.

The audience felt shorted, like they were promised big things and GoT just couldn’t deliver. Who knows, maybe the writers can manage to somehow salvage the season this coming Sunday, but at this point it doesn’t look hopeful.


Jessica Welch is the Content Marketing Associate at BigSpeak Speakers Bureau, holding a Bachelor’s Degree in English Literature and Anthropology from California Polytechnic State University, San Luis Obispo. Her business thought articles often appear on Business 2 Community, Born 2 Invest, and YF Entrepreneurs.

Steve Forbes Explains the Top 6 Challenges Facing the US Economy

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Sometimes it’s difficult to determine which challenges to the U.S. economy are the most important. There’s so much information and every pundit has an opinion. Fortunately, Steve Forbes, editor-in-chief of Forbes business magazine and a trusted financial guru with decades of experience, has a good handle on what you should pay attention to.

In May, I had the chance to meet and listen to Forbes in person at a moderated talk he gave in Santa Barbara. During his friendly fireside chat with geopolitical expert Peter Zeihan, Zeihan asked Forbes to discuss the top challenges facing the U.S. economy in the near future. Forbes mentioned six challenges to the U.S and possible solutions.

1) Tariffs

Tariffs are just another word for sales taxes said Forbes. Tariffs are sales taxes on the foreign country and the American consumer. Instead of using tariffs that target an entire nation, governments should go after specific companies and industries by enforcing existing laws. Tariffs hurt both parties. As Forbes said, “Leave hurting each other to 50 Shades of Gray.”

2) Unstable currency

The Federal Reserve should keep money stable said Forbes. The Fed operates under the debunked theory that prosperity causes inflation. The Fed says the economy is “overheating.”  As Forbes said, “If your income goes up, do you feel yourself overheating?”

If you need proof of the debunked theory, just look at our current economy. Business has boomed while inflation has remained flat. The currency solution lies in keeping the money at a stable rate so the free market can work as it should.

3) Older workers

Our culture is obsessed with early achievement said Forbes. If you haven’t achieved “success” in your 20s, you’re a failure. However, we evolve at different rates. Many people become successful entrepreneurs when they are old as 30 or 40—even 50. Furthermore, older people shouldn’t retire from business. They should be resources and mentors for younger workers.

4) Higher education

The rising cost of education has turned many students into a form of indentured servants. You don’t need a degree from a fancy school to be successful said Forbes. What counts is what you get out of your education (wherever you go) and what you do with it afterward.

Furthermore, college costs do not need to increase. Purdue has successfully frozen tuition for seven years and increased its number of tenured professors. They have done this by not arbitrarily raising tuition to keep pace with Ivy League schools and partnering with Amazon, for example, for lower-priced textbooks.

5) Politics

Donald Trump’s success in politics is no fluke said Forbes. The media focused on all the outliers and crazy people at the Trump rallies, ignoring his base. What the world did not see was the American people who felt the political system had abandoned them and were looking for something better. They wanted to be heard and Trump listened. Politicians who listen to this group will have more success in the near future.

6) Healthcare crisis

Our healthcare “crisis” is not a quality crisis said Forbes. The care individuals receive is very good. The “crisis” is the costs of the system. Prices should not be increasing. In any other free market, better technology and improvement in services would bring prices down. In our closed healthcare market, improvements in technology increase costs.

The problem lies in how prices are decided. Healthcare pricing is determined by agreements made between the healthcare industry, insurers, and the government (via Medicare and Medicaid). It’s not determined by a free market.

The solution lies in the transparency of a free market. If there were more transparency in the prices and healthcare providers were allowed to work directly with consumers instead of the government, our prices would be more affordable.

This list of six challenges is by no means comprehensive or in depth. In case you want to learn more about Forbes’ take on your financial future and the challenges facing the U.S., check out his podcast “What’s Ahead.”


Kyle Crocco is the Content Marketing Coordinator at BigSpeak Speakers Bureau, a graduate of UC Santa Barbara, and the lead singer of Duh Professors. He regularly publishes business book reviews and thought articles on MediumBusiness 2 Community, and Born 2 Invest.

Marissa Orr’s New View on Gender in the Workplace

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Facebook and Google veteran Marissa Orr is changing the way we think about gender dynamics in the workplace. For years, women have been told to act more like men to better succeed in the workplace. Orr believes the gender gap in corporate America stems from an underlying dysfunction in the way we compete and view “winning.”

Read more about how Orr reinvented the workplace to create a more gender inclusive idea of how businesses should look.


Jessica Welch is the Content Marketing Associate at BigSpeak Speakers Bureau, holding a Bachelor’s Degree in English Literature and Anthropology from California Polytechnic State University, San Luis Obispo. Her business thought articles often appear on Business 2 Community, Born 2 Invest, and YF Entrepreneurs.

13 Summer Must-Read Business Books in 2019

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Game of Thrones is ending. Summer is coming. What will you do with your time? Here is a list of thought-provoking books by top business keynote speakers to fuel your brain and get you through your GOT depression. These keynote speakers have started Fortune 500 companies, stopped infamous spies, and turned around brand name organizations.

Whatever topic you are interested in, you’ll find it below. Our top 2019 reading list includes books on leadership, marketing, teamwork, cybersecurity, habits, storytelling, social media, meetings, and more.

1) The Algorithmic Leader

In The Algorithmic Leader, futurist keynote speaker Mike Walsh prepares leaders for how to work with artificial intelligence, big data, and machine learning.

2) Atomic Habits

The New York Times bestseller by personal development keynote speaker James Clear teaches readers practical takeaways on developing lifelong small habits.

3) The Best Story Wins

In his new book, former Pixar story artist and animator Matthew Luhn shares the secrets of great storytelling he learned while making blockbuster films like Toy Story.

4) Cracking Complexity

Leadership speakers David Komlos and David Benjamin crack the complexity code plaguing organizations and provide the tools to solve their thorny problems in days—not weeks or months.

5) The Execution Factor

Bestselling author and CEO of Amobee Kim Perell shows readers how to use the most important skill for success: execution.

6) Gray Day

In this Amazon bestseller, cybersecurity expert Eric O’Neill recounts how he helped take down America’s most notorious double agent, Robert Hanssen.

7) Lean Out

In leadership keynote speaker Marissa Orr’s first book, she challenges the assumptions of why women aren’t succeeding in the workplace and offers a startling answer.

8) Make Some Noise

In his first book, former Director of Communications of Harley-Davidson Ken Schmidt teaches the strategy of how Harley become a market leader.

9) The Making of a Manager

Facebook VP of Product Design Julie Zhou has created a guidebook for new leaders.

10) Platform

In top branding expert Cynthia Johnson’s new book, she teaches readers how to take control of their own personal brand.

11) The Spy in Moscow Station  

Former Associate Director of National Intelligence Eric Haseltine uses the story of a cold war double agent to show the human errors of national intelligence that persist today.

12) Surprising Science of Meetings  

Meeting researcher Steven Rogelberg breaks down why your meetings suck and how you can make them better.

13) Unstoppable Teams

Former Navy Seal Commander Alden Mills teaches the same principles of leading high-performance teams that made his company Perfect Fitness successful.


The content writers at BigSpeak Speakers Bureau are Experts on the Experts. They hold doctoral, masters, and bachelors’ degrees in business, writing, literature, and education. Their business thought pieces are published regularly in leading business publications. Working in close association with the top business, entrepreneur, and motivational speakers, BigSpeak content writers are at the forefront of industry trends and research.

These Keynote Speakers are Proving the Power of Positivity

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The power of positivity is real. We feel it in our everyday lives when a coworker’s smile gets us through a rough meeting, or a good car-karaoke session starts our day a little brighter. But until now, the effects of positive thinking always just felt like a hunch.

Bert and John Jacobs, co-founders of the Life is Good lifestyle brand, just teamed up with BigSpeak’s exclusive speaker Tan Le to use technology to prove the power of positive thought. As Chief Executive Optimists, the Jacobs brothers turned their business selling T-shirts out of a van into a globally recognized company with a focus on promoting positivity and helping others.

The Jacobs brothers attribute their success to one question their mother always asked around the dinner table:”What went right today?” They were raised on positive thinking and believe their positive perspective is what helped them grow their business—despite having no experience as entrepreneurs.

Recently, Life is Good showed how tangible positivity really is. The brothers teamed up with Tan Le’s team at Emotiv, a tech company who pioneered the first non-invasive headset that reads brain waves, to turn positive thoughts into actions.

They created a setup in which someone wearing an Emotiv headset could turn on a water spout and fill up a cup with water using positive thoughts alone. Watch the video below to see how thoughts of loved ones, special places, and even cupcakes metaphorically and literally filled up each person’s cup with positivity.


Jessica Welch is the Content Marketing Associate at BigSpeak Speakers Bureau, holding a Bachelor’s Degree in English Literature and Anthropology from California Polytechnic State University, San Luis Obispo. Her business thought articles often appear on Business 2 Community, Born 2 Invest, and YF Entrepreneurs.

Meet BigSpeak’s Newest Exclusive Speaker Ken Schmidt

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BigSpeak is proud to welcome the man that turned Harley-Davidson Motor Company into a tattoo-worthy brand—Ken Schmidt. Ken is a customer loyalty expert who was brought on as Harley Davidson’s Director of Communications in 1985 when the company was on the brink of ruin.

Through his branding, storytelling, and marketing expertise, Ken was able to around the company’s image and transform Harley-Davidson into the success we know it to be. Now, Harley-Davidson is the most widely-known motorcycle company in the nation with a reputation people pay a lot of money to be a part of.

Ken served as the primary spokesperson to the media and financial communities, making him the face of the freshly branded company and a branding expert within the world of business media.

He has toured the world on two wheels, met with presidents and royalty, partied with movie and music legends, and appeared numerous times on network news.

In 2018, he put his expertise into a book—Make Noise: The Unconventional Road of Dominance that shares stories and insights on the road to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate. He has spoken to Fortune 500 countries around the world and given over 1,000 keynotes.

Ken speaks on…

  • Make Some Noise: Open The Throttle & Dominate Your Marketplace
  • Building A Great Corporate Culture That Leads To Revenue
  • Leading Winning Teams
  • Building Tattoo-Worthy Customer Relationships
  • Thrive Among Thorns: Untapped Growth Opportunities For Financial Services
  • Fierce Loyalty: Dominating In A Commoditized Market

The content writers at BigSpeak Speakers Bureau are Experts on the Experts. They hold doctoral, masters, and bachelors’ degrees in business, writing, literature, and education. Their business thought pieces are published regularly in leading business publications. Working in close association with the top business, entrepreneur, and motivational speakers, BigSpeak content writers are at the forefront of industry trends and research.

Big Commitment to Fostering Young Female Entrepreneurs

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BigSpeak Speakers Bureau is fostering entrepreneurship in young women after contributing to the Central Coast Girl Scout troop 50886’s cookie sales and distribution. BigSpeak purchased over 500 boxes of cookies. The girls worked with the BigSpeak team to brand the cookies with BigSpeak’s marketing materials, gaining valuable insights into the marketing industry. The cookies will be sent out as tokens of appreciation to BigSpeak clientele.

Girl Scout Troop 50886 includes 35 girls from grades 6 through 12. The troop—made up of Senior Girl Scouts and Cadettes—is focused on leadership, earning badges, and outdoor activities. Recently, the Senior Girl Scouts hiked in the Eastern Sierras/John Muir Wilderness to Evolution Valley and back, a total of 45 miles. This summer, the Senior Girl Scouts will travel to Belize on a seven day trip, which will include a community service project at a local school. The Cadettes will travel to Catalina this summer for a hike and camp out as well.

Troop 50886 also has bimonthly meetings, monthly hikes, and community service projects such as canned food drives and singing holiday carols at retirement homes. They will participate in a weekend campout and skills competition called Kaleidoscope this spring. The proceeds from their cookie sales provide them with the funds to sponsor these opportunities.

BigSpeak is happy to support Troop 50886 in developing their life skills, while also working with them in marketing and distribution.“We are so excited to have the support of Big Speak! By purchasing cookies to send to your clients, you are supporting the leadership and skill building of our troop,” said Troop Leader Katelyn Rodeo.

 


Jessica Welch is the Content Marketing Associate at BigSpeak Speakers Bureau, holding a Bachelor’s Degree in English Literature and Anthropology from California Polytechnic State University, San Luis Obispo. Her business thought articles often appear on Business 2 Community, Born 2 Invest, and YF Entrepreneurs.

Should You Try a Speakers Bureau to Book a Keynote Speaker or Go it Alone?

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If you’re in the market to book a keynote speaker, you might be feeling overwhelmed. Who should you hire? How do you get in touch with that big-name keynote speaker you want? How do you know if the speaker is any good? Or maybe you’re wondering what is considered normal for fees, travel costs, and audiovisual requirements?

The keynote speaking market can be confusing. There’s no central database of all available speakers. Fee transparency is minimal. And there are many groups that represent speakers: speakers bureaus, talent agencies, and publishing houses. Not to mention the thousands of individual speaker websites you can find all over the web.

Finding a keynote speaker can be a daunting task. Most of us don’t have the time, money, and patience to do it on our own. However, if you want your life made easier, consider contacting a speakers bureau.

What is a speakers bureau?

Speakers bureaus are organizations that specialize in helping you book the perfect keynote speaker. Bureaus can be large, small, international, domestic, have hundreds of exclusive speakers or represent just a few people. Some are brand new and some, like BigSpeak, have been booking keynote speakers for the Fortune 1000 for over 20 years.

In short, they serve as intermediaries between a contracting company and a speaker. Speakers bureaus provide expertise, insight, guidance, security, and freedom for the event team and the speaker—so no one has to worry about making the wrong choice.

Why use a speakers bureau to book a keynote speaker or celebrity?

Expertise

Speakers bureaus are experts on the experts. Bureau websites help you search for the right speaker for your event. Their databases provide transparency for costs and availability. And their sales advisors have personal knowledge of speakers and their expertise.

Insight

Sales advisors provide insight into the selection process. When you contact a speakers bureau, a friendly and expert advisor will guide you through the process step-by-step until you find the right speaker to fit your event and budget.

Guidance

Speakers bureaus provide the logistical know-how to guide you through the complicated event process. Speakers Bureau event planners can help you coordinate travel, hotel, per diems, contract logistics, and more.

Security

Life happens. Sometimes a speaker gets sick, a plane is delayed, or an act of God happens. When you make a contract on your own, you’re out of luck. But a speakers bureau provides a security net. If a speaker can’t make it, the bureau has a network of great speakers who can fill in at a moment’s notice.

Freedom

Best of all, using a speakers bureau is free. There’s no extra cost to work with a bureau. Speakers bureaus earn their commissions from the keynote speakers. All you pay is the keynote speaker fee and in return get all the speaker bureau expertise, insight, guidance, and security you would’ve missed doing it on your own.

So next time you need a keynote speaker for your event, don’t feel overwhelmed. Contact one of the many professional speakers bureaus out there to help make your next event great.


Kyle Crocco is the Content Marketing Coordinator at BigSpeak Speakers Bureau, a graduate of UC Santa Barbara, and the lead singer of Duh Professors. He regularly publishes business book reviews and thought articles on MediumBusiness 2 Community, and Born 2 Invest.

5 Ways You Can Use Social Media to Stay Top of Mind

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Melodie Tao is a keynote speaker, thought leader, and social media marketing expert. She began using social media in 2008, later launching MarketingMelodie.com to share her insights into social media and marketing. Her expertise has attracted clients from diverse industries—technology, media, real estate, and education— who she advises on how to leverage social media to market their products and services.

By Melodie Tao, Social Media Marketing Expert 

Social media isn’t an overnight success tool. It’s one of the most powerful sales tools if you make the commitment that requires patience and persistence. It will bring you success in the long term if you are consistent.

Your job on social media is to stay top of mind until your prospect turns into a customer. This is much easier said than done—so there are five ways you can use social media to stay top of mind, every time. See if you can incorporate at least one of these methods into your sales strategy.

1) Publish consistently.

Being consistent is the most important element for your success on social media. You need to show up constantly to be memorable, rather than posting once and then stopping for a few weeks.

If posting consistently is a challenge, start by choosing one day each week where you post something directly related to your business. For example, one of my real estate clients posts a “Wow Wednesday” update every single week. Every Wednesday, they consistently share a luxury real estate listing. Her followers now expect and look forward to this weekly share.

Don’t get overwhelmed with committing to too many days of posting. Start with one day and then add on from there.

2) Share educational content.

The first thing many people do when they want to learn something new is search online for articles or videos related to what they want to learn.  When you share something related to your business or expertise that teaches a skill someone can put into action, they will think of you when taking that action. They will also likely share what they learned with others and let people know where they learned it from; therefore, keeping you top of mind.

3) Be social on social media.

Staying top of mind on social media doesn’t just mean posting on your own accounts. It also means showing up and participating in conversations that are already happening.

You can do this strategically by researching where your potential customers are hanging out online and interacting with them there. This may mean you join industry-related Facebook Groups, comment on blog articles or Instagram posts.

Your social activity will be different depending on your target audience. If you aren’t taking time to socialize on social media, start by taking just five minutes each day and dedicate that time to commenting and interacting with others. This not only helps boost someone else’s activity, which is just good karma, it also reminds people you are available and active online.

4) Create opportunities to interact.

Now we know the value of interacting with others on social media, it’s time to create opportunities for people to interact with your own content. The more you can keep people engaged on your pages, the more likely you will stay top of mind.

A few ways to create interactive opportunities include asking questions, asking people to share their own experiences and also prompting user-generated content. User-generated content is where your audience creates their own posts based on something related to your brand. An example of this includes asking people to use a hashtag to share photos when using your product.

5) Make social videos.

Watching video continues to dominate online activity. Oftentimes, the top Google results for how to do something are YouTube videos that answer the question. Facebook video (especially live video) gets more visibility in newsfeeds than any other type of content, more so than photos and links.

Making videos for your social media creates a personal connection with your audience. Many people are camera shy when it comes to social video because they are afraid they won’t look perfect and polished. The benefit of social video is that it’s ok to post impromptu videos that aren’t rehearsed. These videos humanize your brand and attract more people to connect with you.

If you don’t have a video strategy yet, start by posting just one video. After the first one, creating more videos become easier.

There you have it. Five ways you can use social media to stay top of mind to generate more sales and leads.

Cybersecurity Speaker Eric O’Neill’s Gray Day Becomes Amazon Bestseller

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Cybersecurity Expert Eric O’Neill achieved his first bestseller on Amazon with his new book Gray Day. After just one week of release, the true-life spy story sits squarely in the top 10 for Intelligence and Espionage books. In Gray Day, O’Neill recounts how, as a young F.B.I. agent, he was recruited to take down the most notorious spy in U.S. history—Robert Hanssen.

The story of O’Neill and Hanssen has previously been made into the movie Breach, starring Ryan Phillipe as Eric O’Neill and Chris Cooper as Robert Hanssen, and retold in several books, but this book is the first to provide O’Neill’s insider look at the takedown.

O’Neill shows what it’s like to attempt to maintain a normal life—going to law school and maintaining a marriage—all while pretending not to be on a secret assignment. However, stress takes its toll on both his education and marriage as he tries to fool Hanssen into making a mistake. A great read for anyone interested in intelligence, espionage, and cybersecurity.

 


Kyle Crocco is the Content Marketing Coordinator at BigSpeak Speakers Bureau, a graduate of UC Santa Barbara, and the lead singer of Duh Professors. He regularly publishes business book reviews and thought articles on MediumBusiness 2 Community, and Born 2 Invest.

Beyond Benefits: Why We Love Working for BigSpeak Speakers Bureau

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The joy of our company starts with the community. Nestled in beautiful Santa Barbara, BigSpeak Speakers Bureau is located in the wonderland between the Santa Ynez mountains to the north and the Pacific Ocean to the South, populated with restaurants, tasting rooms, and natural areas of beauty. Some call this place the American Riviera for its eternal springtime weather.

BigSpeak began in 1995 as part of founder Jonathan Wygant’s desire to reach people and make a difference in the world after running a Fortune 500 company. While he has taken a step back from day-to-day operations, his influence and generosity can be felt throughout the company he started out of his garage.

Recognition

Employees are recognized for their hard work and ideas. Each month, a deserving employee wins the Big Kahuna award: an award for providing service to the company above and beyond. Other awards given throughout the year recognize employee efforts for innovation and improving company culture.

Generosity

BigSpeak gives back generously to their employees. In addition to the great benefits (listed below), employees received a wonderful gift from the company each winter holiday season. But generosity isn’t just yearly, employees are taken out to dinners on months where results have exceeded expectations. Not to mention, leaders and employees alike are known to bring in hump-day breakfast burritos and the chocolate drawer is never left empty.

Leadership

Unlike other companies where you might never meet the boss except on the day you are hired, BigSpeak’s leadership is front and center. While this is true of many small companies, what makes leadership different is that they listen to their employees and create future plans for the company based on the feedback they receive. They ask for feedback in Leadership 360 surveys and address concerns in town halls held at off-sites.

Culture

BigSpeak believes in creating a collaborative and fun community for the employees to thrive in. As the company has grown, it has created a Culture Club dedicated to providing employees with time outside of work to bond through fun events like pumpkin carving, Thanksgiving feasts, and painted cabernets. During March Madness or the Super Bowl, the company sponsors a prize for fun, light-hearted competitions..

Innovation

BigSpeak considers itself a learning company. It’s not the same-old same-old, month after month. Your voice is heard. We are always improving and growing, looking for employee ideas to develop our systems, processes, business, and culture.

Big Benefits

In addition to a company of recognition, generosity, leadership, culture, innovation, BigSpeak offers the following benefits to improve your quality of life.

Retirement

401K ER – BigSpeak Contributes 4% match on salary YTD (discretionary)
401k ER Profit Sharing (discretionary)
401k Pension Plan Cash Balance $1,000-$2,000 a year

Health and Wellness

Health Insurance 100% premium cost paid by BigSpeak for employee
Paid Wellness Days – 12 a year
FSA/HSA
Long Term Disability

Personal Development

Employee Development Fund: $1,000 a year
Employee Wellness Fund: $500 a year

Time Off

Paid Vacation Days: 10 to start; increasing to 20 over 6 years
10 Paid Holidays
Majority of our team gets the week between Christmas and New Year’s off

Other Benefits

Volunteer days (2 per year)
Pet-friendly (we love dogs, cats, and fish)