Introducing Marc Randolph’s New Book THAT WILL NEVER WORK

As seen on BigSpeak.com

Co-founder and the first CEO of Netflix Marc Randolph has been more myth than man in the speaking world lately. Everybody wants to hear how Randolph created the industry-changing company Netflix, but between writing his book and advising numerous startups as an angel investor his calendar has been full…until now.

His book THAT WILL NEVER WORK: The Birth of Netflix and the Amazing Life of an Idea, is almost here to bring inspiration to your company. When you book Marc to speak at an event before September, he will include a pre-order of his book.

This inside look at the creation of Netflix and its journey from a skeptical startup to a one-of-a-kind company is essential reading for entrepreneurs and creative thinkers trying to do more with their ideas. You will get a look into the realities of Silicon Valley’s “era of irrational exuberance” in the early 90s and be inspired by Randolph’s perseverance.

Ideas don’t get started in an instant. Luckily, you can nurture your idea with the guidance of a seasoned Silicon Valley veteran. Book Marc today and get a jump on all the other entrepreneurs with “the next big idea.”


Jessica Welch is the Content Marketing Associate at BigSpeak Speakers Bureau, holding a Bachelor’s Degree in English Literature and Anthropology from California Polytechnic State University, San Luis Obispo. Her business thought articles often appear on Business 2 Community, Born 2 Invest, and YF Entrepreneurs.

Lessons on Building Your Company Through Storytelling From Peter Guber

As seen on BigSpeak.com

Peter Guber is the man behind the scenes. You’ve heard of Sony Entertainment, Mandalay Entertainment, the L.A. Dodgers, and the three-time NBA Championship team the Golden State Warriors. Guber has helped shape each of these companies and teams into the massive successes and household names we know them to be. But you’d never know it, because he’s more focused on his next big venture rather than the lime-light. He likes to give back and stay under the radar, lecturing for UCLA students he sees as our future.

After building up some of the largest production companies and winning numerous Oscars, Guber knows a thing or two about the power of storytelling and how to harness it for your business.

Guber’s 4 Rules

1. Have a generous goal.

We all know every good story needs a goal, whether it’s the story of why someone should buy your product, the origin story of your startup, or the book or movie you’re writing. But Guber explains to get people to invest themselves in your story, the goal must be generous, giving more than it plans on taking.

You need to show your audience why they should care and what their “victory” is before you can sell them on anything.

2. Be transparent.

People know when you’re being authentic and when you’re trying to sell to them. If you have a goal, be open with your audience about it. If your goal is generous, it shouldn’t be too uncomfortable to be transparent because your goal will benefit them as well.

3. Be interested not interesting.

Focus on what you’ve heard from your audience instead of what you want to tell them. Everyone wants to be cared for and listened to, so make sure your audience feels their best interests are at the root of your story. When you do this, you’ll find you have to focus less on trying to entertain and forcing a connection.

4. Be interactive.

Make sure your audience feels they’re a part of your story. When you include them in the storytelling, you make it easier for them to take ownership of your narrative and create loyalty to your brand.

When your company is one big story and your consumer becomes an audience, you have the opportunity to draw them in. Use Guber’s four rules to make your audience believe in you and your brand.


Jessica Welch is the Content Marketing Associate at BigSpeak Speakers Bureau, holding a Bachelor’s Degree in English Literature and Anthropology from California Polytechnic State University, San Luis Obispo. Her business thought articles often appear on Business 2 Community, Born 2 Invest, and YF Entrepreneurs.

How and Why Game of Thrones is Epically Failing Us This Season

As seen on BigSpeak.com

***This article is full of spoilers, so figure out your priorities, catch up and get back to us***

Did you scream into a pillow last Sunday when Cersei wasn’t burned alive by dragon fire, but instead died somewhat peacefully in the arms of her lover-brother? Did you have a huge WTF moment whenDaenerys ignored the bells of surrender and instead replaced them with the cries of the innocents she vowed to protect? Do you feel like, at this point, you could’ve written a better final season of GoT?

We feel the same. So much so that we consulted former Pixar storyteller Matthew Luhn to figure out what exactly GoT got wrong. After years of helping create stories for Pixar that touched our hearts, like Toy Story, Up, Finding Nemo, Monsters Inc., and more, Luhn has storytelling down to a science. According to his tips for creating engaging and meaningful stories, we’ve pinpoint exactly how the writers of season 8 tragically messed up.

 

Forced character transformation

This last season has been rushed. The writers need to wrap things up and that means putting one hero on top. Up until last week there were two–Daenerys and Jon Snow–so one had to go. They did this by making Dany go crazy and fall to the villainy she had been fighting against all along.

But Dany has seen hardship before. She lost her husband and unborn child in Season 1, but instead of total mental collapse (like we are currently seeing) this drove her to further her cause as the “breaker of chains.”

In Season 8, we’ve seen Dany become extremely isolated through the death of her closest friends, Jorah and Missandei; the betrayal of her closest advisor, Lord Varys; and the truth bomb of that her love, Jon Snow, is now a rival for the throne.

However, this isn’t the first time she’s risen from nothing. She’s been completely alone before in Season 2 when her clan abandoned her after her husband’s death, but she birthed some dragons and created an army to spread peace. Throughout the entire show Dany thrives from conflict. She grows stronger and more driven from it—but always with her final goal of equality at heart. How has our greatest hope for peace, our “breaker of chains,” suddenly developed into the “Mad Queen” in a matter of a couple of episodes?

The character arc has been rushed to the point where it doesn’t feel believable. We’ve spent the last ten years watching Daenerys transform into the queen we believed was best fit to dethrone the inherently evil Lannisters. How are we expected to believe she loses all sense of purpose and all sanity because of the death of her friend and dragon? Remember when she lost her husband and unborn child? It a little hard to believe.

While this was the most glaring transformational faux-pas, we could say the same happened with Cersei, when she surrenders (which is almost unthinkable to begin with) and then runs; Arya, when she abruptly abandons her pursuit of revenge against the Lannisters that can be traced back to Season 1; and Jaime, when he completely turns on the character arc the writers had nurtured for ten years with his climaxing love for Brienne of Tarth, only to end up being “hateful.”

Every good story needs character transformation that mirrors real human emotions and growth to make a connection with the audience, and unfortunately, Season 8 of GoT has tarnished this.

Personal connections to the characters were severed

For the audience to care about the plot, they must be invested in the characters. We’ve obsessed over the show for almost a decade now because of this investment. With the forced transformation, we lose all connection to the characters. Everything we thought we knew about them and what defined them down to their cores was lost in the writers’ speedy attempts to finish off the series.

We don’t feel a connection to Dany because we don’t believe in her transformation. We also had high aspirations for Jamie, as we watched him transform into a noble man, only to see him turn his back on it all to crawl back to his twin, the mother of his children, and his biggest flaw.

 

There’s no strong hero to root for

Are you impressed with Jon Snow’s weak-willed approach to everything he does from battle, to the throne, or even doing the “right” thing? We sure aren’t. He and Arya are clearly the heroes we are supposed to root for at this point. Jon has been so passive and weak it’s hard to stand behind him.

He allowed Dany to slaughter thousands of innocents because…he loved her? We aren’t even really sure at this point. Upon learning the love of his life is actually his aunt, his love seems to fade and, quite frankly, he seems put off. Despite revoking his love, he pledges undying devotion to her as his queen. If Jon had an ounce of emotional intelligence, we could have avoided turning King’s Landing into a massive bonfire. Sacrificing tens of thousands for one hardly sounds like a real leader.

As far as Arya goes, her slaying of the Night King definitely gave her some credibility, but the vagueness around how she managed to do it disconnects the audience from the actual feat. It leaves us feeling like we’re being lied to and asked to just trust them on the fact she’s the hero.

 

Broken promises

Part of telling a great story is seeing the theme through to the end. Two of the biggest disappointments were Cersei’s not-totally-horrific death and Jaime’s apparent character regression that we’ve already covered. We wanted to see Cersei’s eyes pop out of her head King Joffrey-style or suffer a fate similar to the Viper in Season 4 (the only scene in 71 episodes that the team agrees can be skipped while re-bingeing).

On the other hand, we needed the writers to give Jaime a death that mattered…to someone other than his horrible sister.

Another massive letdown where a theme seemed to be abandoned was the defeat of the Night King. After years of fan theories and narratives created around who the Night King may be and what his true purpose is, the story is over in one (long, dark) battle scene. It turns out he’s just some random dead guy who’s dead and gone without a single line of dialogue. Big bummer.

The audience felt shorted, like they were promised big things and GoT just couldn’t deliver. Who knows, maybe the writers can manage to somehow salvage the season this coming Sunday, but at this point it doesn’t look hopeful.


Jessica Welch is the Content Marketing Associate at BigSpeak Speakers Bureau, holding a Bachelor’s Degree in English Literature and Anthropology from California Polytechnic State University, San Luis Obispo. Her business thought articles often appear on Business 2 Community, Born 2 Invest, and YF Entrepreneurs.

Steve Forbes Explains the Top 6 Challenges Facing the US Economy

As seen on BigSpeak.com

Sometimes it’s difficult to determine which challenges to the U.S. economy are the most important. There’s so much information and every pundit has an opinion. Fortunately, Steve Forbes, editor-in-chief of Forbes business magazine and a trusted financial guru with decades of experience, has a good handle on what you should pay attention to.

In May, I had the chance to meet and listen to Forbes in person at a moderated talk he gave in Santa Barbara. During his friendly fireside chat with geopolitical expert Peter Zeihan, Zeihan asked Forbes to discuss the top challenges facing the U.S. economy in the near future. Forbes mentioned six challenges to the U.S and possible solutions.

1) Tariffs

Tariffs are just another word for sales taxes said Forbes. Tariffs are sales taxes on the foreign country and the American consumer. Instead of using tariffs that target an entire nation, governments should go after specific companies and industries by enforcing existing laws. Tariffs hurt both parties. As Forbes said, “Leave hurting each other to 50 Shades of Gray.”

2) Unstable currency

The Federal Reserve should keep money stable said Forbes. The Fed operates under the debunked theory that prosperity causes inflation. The Fed says the economy is “overheating.”  As Forbes said, “If your income goes up, do you feel yourself overheating?”

If you need proof of the debunked theory, just look at our current economy. Business has boomed while inflation has remained flat. The currency solution lies in keeping the money at a stable rate so the free market can work as it should.

3) Older workers

Our culture is obsessed with early achievement said Forbes. If you haven’t achieved “success” in your 20s, you’re a failure. However, we evolve at different rates. Many people become successful entrepreneurs when they are old as 30 or 40—even 50. Furthermore, older people shouldn’t retire from business. They should be resources and mentors for younger workers.

4) Higher education

The rising cost of education has turned many students into a form of indentured servants. You don’t need a degree from a fancy school to be successful said Forbes. What counts is what you get out of your education (wherever you go) and what you do with it afterward.

Furthermore, college costs do not need to increase. Purdue has successfully frozen tuition for seven years and increased its number of tenured professors. They have done this by not arbitrarily raising tuition to keep pace with Ivy League schools and partnering with Amazon, for example, for lower-priced textbooks.

5) Politics

Donald Trump’s success in politics is no fluke said Forbes. The media focused on all the outliers and crazy people at the Trump rallies, ignoring his base. What the world did not see was the American people who felt the political system had abandoned them and were looking for something better. They wanted to be heard and Trump listened. Politicians who listen to this group will have more success in the near future.

6) Healthcare crisis

Our healthcare “crisis” is not a quality crisis said Forbes. The care individuals receive is very good. The “crisis” is the costs of the system. Prices should not be increasing. In any other free market, better technology and improvement in services would bring prices down. In our closed healthcare market, improvements in technology increase costs.

The problem lies in how prices are decided. Healthcare pricing is determined by agreements made between the healthcare industry, insurers, and the government (via Medicare and Medicaid). It’s not determined by a free market.

The solution lies in the transparency of a free market. If there were more transparency in the prices and healthcare providers were allowed to work directly with consumers instead of the government, our prices would be more affordable.

This list of six challenges is by no means comprehensive or in depth. In case you want to learn more about Forbes’ take on your financial future and the challenges facing the U.S., check out his podcast “What’s Ahead.”


Kyle Crocco is the Content Marketing Coordinator at BigSpeak Speakers Bureau, a graduate of UC Santa Barbara, and the lead singer of Duh Professors. He regularly publishes business book reviews and thought articles on MediumBusiness 2 Community, and Born 2 Invest.

Marissa Orr’s New View on Gender in the Workplace

As seen on BigSpeak.com

Facebook and Google veteran Marissa Orr is changing the way we think about gender dynamics in the workplace. For years, women have been told to act more like men to better succeed in the workplace. Orr believes the gender gap in corporate America stems from an underlying dysfunction in the way we compete and view “winning.”

Read more about how Orr reinvented the workplace to create a more gender inclusive idea of how businesses should look.


Jessica Welch is the Content Marketing Associate at BigSpeak Speakers Bureau, holding a Bachelor’s Degree in English Literature and Anthropology from California Polytechnic State University, San Luis Obispo. Her business thought articles often appear on Business 2 Community, Born 2 Invest, and YF Entrepreneurs.

13 Summer Must-Read Business Books in 2019

As seen on BigSpeak.com

Game of Thrones is ending. Summer is coming. What will you do with your time? Here is a list of thought-provoking books by top business keynote speakers to fuel your brain and get you through your GOT depression. These keynote speakers have started Fortune 500 companies, stopped infamous spies, and turned around brand name organizations.

Whatever topic you are interested in, you’ll find it below. Our top 2019 reading list includes books on leadership, marketing, teamwork, cybersecurity, habits, storytelling, social media, meetings, and more.

1) The Algorithmic Leader

In The Algorithmic Leader, futurist keynote speaker Mike Walsh prepares leaders for how to work with artificial intelligence, big data, and machine learning.

2) Atomic Habits

The New York Times bestseller by personal development keynote speaker James Clear teaches readers practical takeaways on developing lifelong small habits.

3) The Best Story Wins

In his new book, former Pixar story artist and animator Matthew Luhn shares the secrets of great storytelling he learned while making blockbuster films like Toy Story.

4) Cracking Complexity

Leadership speakers David Komlos and David Benjamin crack the complexity code plaguing organizations and provide the tools to solve their thorny problems in days—not weeks or months.

5) The Execution Factor

Bestselling author and CEO of Amobee Kim Perell shows readers how to use the most important skill for success: execution.

6) Gray Day

In this Amazon bestseller, cybersecurity expert Eric O’Neill recounts how he helped take down America’s most notorious double agent, Robert Hanssen.

7) Lean Out

In leadership keynote speaker Marissa Orr’s first book, she challenges the assumptions of why women aren’t succeeding in the workplace and offers a startling answer.

8) Make Some Noise

In his first book, former Director of Communications of Harley-Davidson Ken Schmidt teaches the strategy of how Harley become a market leader.

9) The Making of a Manager

Facebook VP of Product Design Julie Zhou has created a guidebook for new leaders.

10) Platform

In top branding expert Cynthia Johnson’s new book, she teaches readers how to take control of their own personal brand.

11) The Spy in Moscow Station  

Former Associate Director of National Intelligence Eric Haseltine uses the story of a cold war double agent to show the human errors of national intelligence that persist today.

12) Surprising Science of Meetings  

Meeting researcher Steven Rogelberg breaks down why your meetings suck and how you can make them better.

13) Unstoppable Teams

Former Navy Seal Commander Alden Mills teaches the same principles of leading high-performance teams that made his company Perfect Fitness successful.


The content writers at BigSpeak Speakers Bureau are Experts on the Experts. They hold doctoral, masters, and bachelors’ degrees in business, writing, literature, and education. Their business thought pieces are published regularly in leading business publications. Working in close association with the top business, entrepreneur, and motivational speakers, BigSpeak content writers are at the forefront of industry trends and research.