As seen on BigSpeak.com

After a four month investigation, the European Union has cleared the sale of Chris Barton’s music-identifying app, Shazam, to Apple, giving Apple Music the competitive edge it needs to compete with Spotify. With a growing distrust of American tech companies, Apple’s acquisition was stalled by the EU in order to ensure the sale did not restrict competition.

Apple has yet to announce how much they are paying for Shazam, but with the recent spike in Spotify’s popularity, they are in need of a saving grace like Shazam. While the music identifying software alone is enough to secure Apple’s future as an innovator, the massive amounts of data that comes with it are the real appeal.

Shazam has over 100 million monthly active users and more than 500 million mobile device users. With individual data on each user, Apple’s opportunities to enrich the customer experience are endless.

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