Event and meeting planners are faced with numerous difficult decisions but the choice to book a keynote speaker is not be one of them. Keynote speakers are an event staple.

Whether it’s a celebrity speaker or a popular business speaker, a good keynote speaker will provide relevant content that engages and educates audience members and provides them with an experience unique to your function. Here’s why you should consider one for your next event:

Increased event hype and registration numbers

Good keynote speakers, especially popular public figures, can bring their own audience to an event. And it doesn’t take a genius to figure out that higher registration numbers mean higher revenue.

Increased event credibility and recognition

Picking a keynote speaker with relevant expertise can make your event seem more important and more worthwhile for guests to attend. Make your event the one to attend this year by booking a great storyteller who can provide insightful information attendees won’t find elsewhere.

Increased attendee engagement

Good keynote speakers with a strong message can captivate an audience, no matter how large. Make sure the content is useful and interesting to guests by asking potential keynote speakers the right questions ahead of the event to determine if they will be a good fit for your demographic.

Although they can be pricey, a keynote speaker can provide a great return on investment, and they will make your event unique and memorable for all in attendance.